Daily News 2004/05/14

IDC: The CRM market in Asian-Pacific area will increase to $ 415 million in 2008

　　According to the IDC newest report, "the Asian-Pacific area (except Japan) CRM market prediction in 2004-2008" to show, the market income of CRM application will be hopeful from 224.1 million dollars in 2003 rise to 415.5 million dollars in 2008. With popularizing and apply of CRM in China bank and telecommunications trade, the growth rate of the Chinese market will be the fastest. In addition, with the putting out of CRM application software that face the small and medium enterprise, this kind of enterprise will to begin to use CRM system gradually.　　

　　CRM application market of the Asian-Pacific area (except Japan), Australia keeps the leading status, the market scale will be 97.40 million dollars in 2003, according to the estimation by IDC, hopeful to increase to 145.2 million dollars in 2008, the annual compound growth rate in the following five years will reach 8%. China application market occupies secondly, and IDC predicts, the market income of 2008 will reach 108.6 million dollars. The annual compound growth rate in the following five years is 33%. In addition, the marketization of service industries, such as China's finance, telecommunications, etc. force these trades to strengthen the application of CRM technology in order to keep the competitive power. This is popularization that CRM is used in the finance and telecommunications trade, thus drive Chinese CRM to use the reason that the market increases rapidly. In addition, the input in CRM of overseas-funded enterprise that is garrisoned in China has driven the growth of the demand too.

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