Outbound system propelled ICBC Hunan Branch’s business development

2007/01

In 2006, ICBC Hunan Branch’s customer service center applied outbound service system. Each outbound service index was rapidly increased by unifying and regulating the service process. In 2006, its customer service center send more than 11 million SMS and made 500 thousand calls by using this new system, which is an increase of 62%.