CRM技术白皮书(四)

从客户管理中获益
Profiting From Customer Management

Valoris Abram Hawkes

测量客户忠诚度
Measuring Customer Loyalty

Valoris Abram Hawkes

eCRM运用于企业的全过程
eCRM for the Life of Your Business

By SIDEWARE www.sideware.com

本地政府重新思考客户服务的内涵
A Foundamental Rethinking of Customer Service in Local Government

By Paul Haynes and Jone white

进化到eCRM:如何优化你和你的客户之间的交互关系
Evolving to eCRM:
How to Optimize interactive relationships between you and your customers

By Andy Frawley, CEO of Boston-based Xchange, Inc.

客户关系革命 - 建立重要客户的方法学
The Customer Relationship Revolution - A Methodology for Creating Golden Customers

eLoyalty

在企业中环境中客户关系的管理 - 金融业案例 -
Management of Customer Relationship In Business Media
- The Case of the Financial Industry -

NetAcademy: www.netacademy.org


客户关系管理:市场,销售和服务变革指南
德勤管理咨询公司
Customer Relationship Management
A Guide to Marketing, Sales, and Service Transformation
Deloitte Consulting

.COM公司生存指南
The Dotcom Survival Guide
Create Good

客户数据集成:实现客户关系管理的承诺
Customer Data Integration: Realizing the Promise of Customer Relationship Management

Acxiom Corpor