Course M130 - Project And Campaign Planning
and Call Results Tracking and Reporting
课程 M130 –
市场活动的计划以及电话结果跟踪与报告
Course Value: 7 hours of class. All courses
can be offered as Certificate Programs
课时: 7小时. 该科目所有课程都可以提供学习认证
Objectives
预期效果
Upon completion of this class, students will
learn:
课程结业时,学员们可以学到:
- How to Conduct A Needs Analysis for
a new client who has an In-house Contact Center department or an existing
customer.
为已有自建呼叫中心的新老客户做需求分析。
- How to Establish The Objectives for
each new campaign or program.
如何为每种新的市场推广活动或方案设定目标。
- How to Plan each new campaign or program.
如何制定每种新市场推广活动或方案的计划。
- How to Develop each new campaign or
program.
如何开发一种新的市场推广活动或方案。
- How to Implement a Pilot Test for each
new campaign or program.
如何为商务活动或方案开发试运营。
- How to Fine Tune the Pilot Test and
make the appropriate changes needed in the new campaign or program
to make it most effective.
如何对试运营进行测试,并相应加以调试:对新的商业活动与方案作出修改,增加效能。
- How to Analyze the Pilot Test’s results,
and plan for full program implementation.
如何对试运营的测试结果加以分析,如何分析用以实际执行的方案计划。
- How to Implement Full Program Roll Out.
如何对整个实际方案进行铺开运行。
- Learn the components in call results tracking
reports, generic to all Contact Center call-handling activity.
学习电话结果跟踪报告的内容,与所有的呼叫中心电话处理活动一样。
- Learn the components in call results tracking
reports, specific to business to business and business to consumer.
学习电话结果跟踪报告的内容,重点学习业务对业务以及业务对客户。
- Learn the components in call results tracking
reports, specific to call applications within each business activity
categories of marketing, prospecting, sales and customer service.
学习电话结果跟踪报告,重点学习电话在每个业务活动中(市场、探究潜在客户、销售、客户服务)中的应用。
- Learn the five kinds of Contact Center program
reports.
学习呼叫中心市场推广活动的5种报告。
- Learn how one Contact Center program report
is used internally by the Contact Center manager for program analysis
and the other four reports are prepared for reporting program results
to the center’s internal and/or external customers.
学习呼叫中心经理是如何运用市场推广活动报告进行分析,其它4种报告是为报告呼叫中心内部及外部客户的项目结果报告准备的。