2009中国最佳呼叫中心入围、获奖企业：招商银行信用卡客户服务中心

2009/10/15

招商银行
招商银行信用卡客户服务中心

　　 2002年，招商银行实现了信用卡的一体化、专业化服务，是中国信用卡市场的先行者。自同年12月发行国内首张符合国际标准的“一卡双币”信用卡至今，取得了一系列令人瞩目的成绩。

　　 招商银行信用卡中心采取全国集中化运作，是国内首家真正意义上完全按照国际标准独立运作的信用卡中心，真正实现了信用卡的一体化、专业化服务。在刷新一个个信用卡记录的同时，招商银行信用卡秉承“因您而变”的服务理念和创新精神，积极开拓市场，扩大市场联盟，深化市场细分，信用卡功能和服务日益丰富和完善。招商银行信用卡搭建的365天、24小时不间断的客户服务中心，更是锐意进取，硕果累累，取得多项傲人服务奖项。

　　 截至2009年6月，招商银行信用卡发卡已突破2800万，在国内国际标准信用卡市场上居领先地位，仅2009年上半年度的消费金额就已达1344亿元，市场占有率傲视同业。招商银行信用卡被业内专家誉为国际信用卡发展史上的一个奇迹，日前已被哈佛大学商学院编写成MBA教学案例。

China Merchants Bank achieved the integration and specialized service of credit card in 2002. We are the pioneer of the Chinese credit card market and have acquired a lot of achievement since December, 2002, when released the ‘One card with two currencies’, which was the first credit card achieved the international standard in China.

China Merchants Bank Credit Card Center takes the national centralized operation, we are the first one in China that reached the international standard and achieved the integration and specialized service of credit card. When breaking a series of record of credit card, China Merchants Bank extends the market actively, expands the market league, deepens the market division, makes the function and service of credit card more plentiful and perfect with its innovation spirit and the idea of ’CHANGING FOR YOU’. The customer service center, which works 24/7 for customers, makes progress with keen determination and achieves a lot of great awards for service.

The credit card of China Merchants Bank has been released more than 28,000,000 credit cards by June 2009. We are the lead of the international standard reached credit card market in China. From Jan to June in 2009, the money of consume has more than 134 billion RMB. We are the top among the same trade of the market. The Credit Card of China Merchants Bank is estimated as a miracle in the history of the international credit card and has been written into the books of Harvard MBA course.