2009中国最佳呼叫中心入围、获奖企业：宏图三胞全国客户服务中心

2009/10/15

宏图三胞高科技术有限公司
宏图三胞全国客户服务中心

　　宏图三胞高科技术有限公司（以下简称：宏图三胞），2000年10月成立于南京，系“江苏宏图高科技股份有限公司”（股票代码：600122）与三胞集团有限公司等共同出资组建的以销售IT数字消费产品主，并提供全程专业服务保障的大型专业IT连锁零售企业。主营产品包括笔记本电脑；台式电脑；DIY攒机；通信产品；数码产品；IT配件产品、附件产品和各种外部设备；服务器及网络设备；自动化办公设备及配套耗材产品；各种软件、IT专业书籍；各项服务类产品等，涉及1000多个品牌1万余种规格型号。

　　 宏图三胞，是国内IT零售行业中率先实行自营连锁经营的企业，公司在2000年成立之初，率先将连锁经营、终端直销和标准化服务管理创造性地提炼并融合，创造了国内首个适合中国IT消费市场的“WDM”大规模、标准化的连锁直销模式。公司成立至今，销售总额已连续多年蝉联国内同行榜首，是国家商务部与中国连锁协会评定的中国连锁20强企业，被国家人事部、国家商务部联合评为“全国商务系统先进集体”企业。同时，宏图三胞还是中国电子商会评定的“中国售后服务十佳企业”，中国商业联合会评定的“中国商业名牌”。“宏图三胞”商标还被认定为“中国驰名商标”。

　　 截至目前，宏图三胞精心打造的IT专业连锁营销网络已成功覆盖苏、沪、皖、浙、京、鲁、赣、闽等全国数十座城市，拥有近数百家专业自营连锁店面。建立了从采购、零售、行业销售、仓储、配送、调试、维修、保养、生产于一体的营销服务体系。

　　 宏图三胞以连锁店面、物流配送中心、红快服务、网上销售、10106699全国客户服务中心等专业手段为支撑，形成跨地域的电脑、手机、数码及消费类电子产品的专业经营网络和服务网络。通过自主开发的“ERP信息系统在供应商和客户之间形成了一个高效、统一的以合同管理为核心的采购、物流和销售管理平台。”以商业诚信，形成了消费者“买电脑到宏图三胞”的市场口碑。

　　 宏图三胞还建立了零售、中小企业、政府及行业招投标和电子商务（www.pcarm.com）四种不同客户群体的销售渠道，囊括了Intel、AMD、HP、IBM、SONY、联想、东芝、三星、佳能、海尔、宏基、DELL等主流品牌。其中“宏图”品牌电脑及消费电子系列产品是宏图三胞根据市场需求而独立研发的具有自主知识产权、自营品牌的零售及商用产品，该品牌分别通过了ISO9001-2000国际质量体系和中国强制性产品（CCC）认证，并荣获“全国用户满意产品”称号。

　　 宏图三胞所售产品均以满足客户功能需求为导向，以与厂商实现共同利益为原则，恪守“做厂家代言人”和“做客户代言人”的公平角色。同时，宏图三胞坚持“平价销售，连锁服务”的经营原则，强化对产品销售的全程跟踪服务。在品质、低价、退货等方面提出高于国家“三包”标准的“九大承诺”，率先在国内同行中启动“放心购”工程。此外，还在店面为顾客提供了现场DIY生产线、红色快车维修服务站、单位用户采购站、用户体验休闲区等系列特色功能服务。

　　 公司将秉承“前路我创，稳健发展”的经营理念，遵循“为客户创造价值”的企业宗旨，将宏图三胞打造成为中国最强、最大、最专业、最标准的IT及消费类电子零售连锁企业。

HISAP High Technology Co., Ltd (the following HISAP) was founded in October, 2000, Nanjing. Established and joint -ventured by “Jiangsu Hongtu High Technology Co., Ltd (stock code: 600122)” and “Sanpower Group Co., Ltd”, HISAP is a large professional retail enterprise of IT products, which mainly deals with IT digital consumer products and provides professional full range service and guarantee. Its mainly dealt products includes laptop, desktop, DIY computer, communication products, digital products, IT fitting products, annex products and its outer equipment, server and network equipment, office automation equipment and corresponding consumable products, all kinds of software, professional IT books and all types of service products. The products cover more than 1,000 brands and over 10,000 models and sizes.

HISAP is the first enterprises among IT retail industry that executes self-running chain management. As early as its foundation, HISAP took the creative lead in refining and integrating chain management, terminal distribution and standard service, which established the first WDM-typed large scale, standardized chain model of direct distribution that is suitable for IT consumer products of China. Since its foundation, the total distribution amount of HISAP has already ranked the first among the same businesses for many years. It has been evaluated as top20 enterprises of China by the Ministry of Commerce of P. R. China and China Chain Store & Franchise Association. HISAP is awarded the title of “advanced group of business system in China” by the Ministry of personnel of P. R. China and the Ministry of Commerce of P .R. China. At the same time, HISAP is evaluated as “top10 enterprise of after service in China” by China Electronic Chamber of Commerce, and “famous commercial brand of China” by China General Chamber of Commerce. Moreover, the brand of HISAP is approved as “famous brand of China”.
As yet, the professional chain distribution network IT products elaborately created by HISAP has successfully covered decades of cities in Jiangsu, Shanghai, Anhui, Zhejiang, Beijing, Shandong, Jiangxi and Fujian and owned nearly hundreds of professional self-running chain shops. HISAP has constructed distribution service system that integrates purchasing, retailing, business distribution, storage, delivery, debugging, maintenance, service and production.

HISAP also builds distribution conduit serving for 4 different client groups such as retailing, medium- and small-sized enterprises, governmental and industry bidding and electronic business (www.pcarm.com). The products cover all popular brand including Intel, AMD, HP, IBM, SONY, LENOVO, TOSHIBA, CANNON, HAINER, ACER and DELL, etc. Among which HITEKER computer and consumable serial electronic products are retailing and commercial products that are independently developed by HISAP according to the market requirement. These products have independently intellectual property rights and self-running brand and passed the authentication of ISO9001-2000 International Quality System and China Compulsive Certification (CCC). Also this brand has been awarded the title of “satisfactory unit of domestic consumer”.

Under the management concept of “initiation of the way ahead, and stable and healthy development” and complying with the tenet of “creating value for clients” HISAP will be built into the strongest, largest, the most professional and most standardized chain retail enterprise of IT and consumable electronic products.