2009中国最佳呼叫中心入围、获奖企业：中融信息服务有限公司

2009/10/15

　　中融信息服务有限公司（以下简称“中融公司”）是中国联通集团所属全资子公司，主要从事以呼叫中心为代表的BPO服务和相关增值业务，包括呼叫中心外包、人力资源外包、咨询服务和技术支持等。

　　 中国联通是中国三大电信运营商之一，提供集宽带、固话及移动通信业务为一体的全业务通信服务。中融公司依托联通集团运营商优势，可以为客户提供码号、场地座席、平台、人员、网络接入和运营管理等整体解决方案；并以专业化、市场化的运作机制，快速、高效的响应客户需求，为金融、政府、制造业等行业客户提升服务质量、开拓营销渠道、降低运行成本，致力于为客户持续创造价值。

　　 中融公司拥有集中管理分布式建设的电信级多媒体综合呼叫中心平台和业务拓展基地，具有符合奥运服务标准的专业化服务体系，能够帮助客户全面提升服务水平。中融公司将致力于为客户创造价值、为产业链的繁荣做出贡献，努力实现打造中国服务外包第一品牌的战略目标。

　　 中融公司已在北京、成都、上海、大连区域中心部署座席约2000个，年底座席规模将超过4000个，3-5年内在国内建设10-15个区域中心,同时，中融公司在联通集团内部负责BPO业务全网协调和资源调度，利用现有资源快速建立运营中心，形成辐射全国的整体服务网络和高效运营体系。

　　 中融公司已为政府、金融、制造等行业客户提供了政务热线、企业客服、电话营销与市场调研及数据整理等产品服务，并将继续推出医疗热线、3G多媒体呼叫中心等产品来满足客户日益丰富的需求。同时，中融公司参考国内外呼叫中心建设和运营标准，不断完善公司质量管理、信息安全、座席建设、运营指标等，向国际一流外包服务提供商迈进。

　　 中融公司成立至今已与genpact、transcom、太公网等国内外知名外包服务提供商建立合作伙伴关系，在市场拓展、运营管理和咨询等方面进行广泛合作。合作双方在品牌、能力和市场空间方面都得到了显著提升。下一步，中融公司进一步加深与合作伙伴的合作领域与合作形式，从合作向合资、并购演进。

　　 中融公司成立一年多的时间得到了社会各界的广泛关注，希望依托电信运营商的背景，与业内公司合作共赢，共同提升中国外包服务能力，优化产业环境，使中国成为离岸客户的首选之地，为产业链的繁荣做出应有的贡献。

Zhong Rong Information Service Corporation Limited (hereinafter to be referred as “Zhong Rong”) is the wholly-owned subsidiary of China Unicom Group, mainly engages in business process outsourcing (BPO) service and relevant value-added services, including Call Center Outsourcing services, Human Resource Outsourcing (HRO) services, Consultant and BPO Technical Support and etc..

China Unicom is one of the leading telecommunication operators in China, providing integrated telecommunication service in terms of broadband, fixed-line and mobile communication. Zhong Rong takes full advantages of China Unicom’s rich network resources and advance technology, provides integrated solutions including number resources, platform, service agents, network access and operation management for the customer in the fields of Financial, Government and Manufacturing industry, helping customers to upgrade service quality, exploit marketing channel and reduce operational cost. With professional and market-oriented operating mechanism, Zhong Rong always responds to customers’ requirement quickly and efficiently, so as to create persistent value for customers.

Zhong Rong builds the carrier class multimedia call center platform and business development base in accordance with the Olympics service standard and can fully ensure the continuous improvement of service level. Zhong Rong devotes itself to create value for clients and makes great efforts to achieve the strategic goal: The Top brand in the BPO service industry in China.

Zhong Rong has deployed over 2,000 agents in Beijing, Chengdu, Shanghai and Dalian Regional Centers and reaches 4,000 agents by the end of 2009. And Zhong Rong will build 10-15 regional centers in 3-5 years. Meanwhile, Zhong Rong undertakes the important responsibility of whole network coordination and resource scheduling, using current resources to fasten the speed of operation center construction, forming national service network and high-efficiency operating system.

Zhong Rong has provide Government Hotline, Enterprise Customer Service Center, Telemarketing and Market Research and Data Mining products for Government, Finance and Manufacturing industry customers, and will develop health hotline and 3G multi-media call center products to fulfill customer’s diversification requirement. Meanwhile, Zhong Rong adopts domestic and international call center construction and operation standard, will constantly optimizes quality management, information security, agent construction and operation index, aiming to become international standard service provider.

Zhong Rong has built cooperation partnership with domestic and overseas well-known service providers including Genpact, Transcom, Taigongwang, and has done broad cooperation in marketing, product development and operation management. Each party has gain benefits from the cooperation in respect of brand, capability and market space. And Zhong Rong will broaden the cooperation scope, evolving from cooperation to joint-adventure and merger.

Zhong Rong has obtained widespread public attention since foundation. With telecommunication operator’s background, Zhong Rong will work with partners to optimize business environment, increase service level, contribute for the prosperity of industry chain, so as to make China the first choice for off-shore customers.